about the conference

The automotive industry is experiencing a radical upheaval as the key megatrends of electromobility, autonomous driving, and connectivity bring about comprehensive, long-term changes to automotive design. The new technological developments effect both the exterior and interior design. Auto design and engineering services is a huge emerging opportunity that India is well positioned to exploit – given the growing maturity of its automobile industry and proven offshoring capabilities.

The automobile industry, especially in the US and Europe is facing intense competitive pressures – rising labour costs, shorter product cycles, dropping profitability and rapid growth in emerging markets. This has created a set of enabling factors, or drivers, that are forcing Original Equipment Manufacturers (OEMs) and auto ancillaries to explore outsourcing and offshoring options. Offshore Indian vendors stand to gain substantially, as outsourced engineering and design is set to witness double-digit growth for the next five years. According to a latest report by ValueNotes, revenues from automotive design and engineering offshoring are expected to cross US $1 billion by 2010, from US $270 – $300 million in 2005. Estimates also show that the industry employs 12,000 people in India and is likely to see 30 per cent growth every year for the next three years. Independent engineering and design firms will be hot targets for mergers and acquisitions as companies with greater financial strength, primarily IT firms, subsidiaries of Indian OEMs and ancillaries look to acquire capabilities and clients.

The future of Automotive design can be discussed from multiple perspectives technology, trends, design, manufacturing etc.,The ecosystem which will disrupt to come up with ideas to meet the user needs will be predominantly the startup ecosystem. OEM’s deal with sophistication and perfecting the existing products for sustenance by incremental innovation. The Startups will disrupt the market with experimental innovation and the OEM’s will be adopters of these business models.Design will be driven by newer business models that will be revolving around the user , their needs and the needs that are adding value to them. We will be seeing lots of experimental innovation that will bring about a change in how automobile are designed. The experiments will be around the user and enhancing their experiences.

The Future is completely based on the innovation, we are becoming a trend setter with respect to the contributions made towards designing in vehicles that are being well accepted globally. India is one of those countries which is the fastest growing & adapting nation with respect to engineering and design of the vehicle. Designs have played a crucial role in bringing a change in the automotive Industry, India has a huge bunch of young talented designers who will shape the future of the designing in vehicles by bringing in innovative designs to cater the needs of the customer.